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2. Choose image type
3. Background removal
Remove background & add white background. Toggle off to Resize image only.
Uses 1 BG removal credit per image
4. Upload your product photos
Free: 3 BG removals remaining. Pro gets 50/month.
Drop your product photos here
JPG, PNG, WEBP — One image at a time
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Marketplace Image Requirements Guide
Exact specs for every platform — updated April 2026. Get your product photos right the first time.
📦
Amazon
Strictest requirementsRecommended size
2000 × 2000px
Format
JPEG (preferred)
Background
Pure white — RGB 255,255,255
Product fill
85% or more of frame
Main image rules: The background must be pure white — not off-white, not light gray. Amazon's automated systems detect anything that isn't exactly RGB 255,255,255 and can suppress your listing. The product must fill at least 85% of the frame. No text, logos, watermarks, props, or accessories that aren't included in the purchase. WebP is not accepted — always use JPEG.
Why 2000px? Amazon requires a minimum of 1000px to enable zoom, but 2000px is the sweet spot for sharp zoom on mobile and high-DPI screens. Over 70% of Amazon traffic comes from mobile in 2026 — blurry zoom kills conversions.
Secondary images (slots 2–9): Much more flexible. Lifestyle shots, infographics, size charts, close-ups, and multiple angles are all allowed. Use all available slots — listings with more images consistently outperform those with fewer.
⚠ Common mistake: Using slightly off-white backgrounds. Even RGB 250,250,250 can trigger suppression. Always remove the background and replace with true white using a tool like InstaResizer.
💡 White bars on the sides of your resized image? This happens when your source photo is taller than it is wide (portrait orientation). To fill the full 2000×2000 frame, crop your photo to a square before uploading — you can do this directly in your phone's Photos app in seconds.
Why 2000px? Amazon requires a minimum of 1000px to enable zoom, but 2000px is the sweet spot for sharp zoom on mobile and high-DPI screens. Over 70% of Amazon traffic comes from mobile in 2026 — blurry zoom kills conversions.
Secondary images (slots 2–9): Much more flexible. Lifestyle shots, infographics, size charts, close-ups, and multiple angles are all allowed. Use all available slots — listings with more images consistently outperform those with fewer.
⚠ Common mistake: Using slightly off-white backgrounds. Even RGB 250,250,250 can trigger suppression. Always remove the background and replace with true white using a tool like InstaResizer.
💡 White bars on the sides of your resized image? This happens when your source photo is taller than it is wide (portrait orientation). To fill the full 2000×2000 frame, crop your photo to a square before uploading — you can do this directly in your phone's Photos app in seconds.
🎨
Etsy
Creative freedomRecommended size
2000 × 2000px
Format
JPEG or PNG
Background
No requirement — lifestyle encouraged
Images per listing
Up to 10
Background rules: Unlike Amazon, Etsy has no white background requirement. Lifestyle photography, styled flat lays, props, and creative backgrounds are actively encouraged. That said, clean white or neutral backgrounds consistently perform well for main listing images in search results — they keep the product as the clear focus and give shops a professional appearance.
Why square? Etsy crops thumbnails to a square aspect ratio in search results. If you upload a rectangular image, the top and bottom (or sides) get cut off in the most important placement on the platform. A 2000×2000px square image displays perfectly everywhere — search results, category pages, and the listing detail view.
💡 White bars on the sides of your resized image? This happens when your source photo is portrait-oriented (taller than wide). Crop your photo to a square before uploading — any phone's Photos app can do this in seconds — and the image will fill the full 2000×2000 frame cleanly.
Use all 10 image slots: Etsy says quality photography is the single most influential factor in buyers' purchase decisions. Listings with 7+ images significantly outperform those with fewer. Mix clean product shots, lifestyle images, detail close-ups, scale references, and packaging shots.
⚠ Common mistake: Uploading below 2000px. Etsy's zoom feature requires at least 2000px on the shortest side — below that, zoom is disabled or blurry, which kills buyer confidence.
Why square? Etsy crops thumbnails to a square aspect ratio in search results. If you upload a rectangular image, the top and bottom (or sides) get cut off in the most important placement on the platform. A 2000×2000px square image displays perfectly everywhere — search results, category pages, and the listing detail view.
💡 White bars on the sides of your resized image? This happens when your source photo is portrait-oriented (taller than wide). Crop your photo to a square before uploading — any phone's Photos app can do this in seconds — and the image will fill the full 2000×2000 frame cleanly.
Use all 10 image slots: Etsy says quality photography is the single most influential factor in buyers' purchase decisions. Listings with 7+ images significantly outperform those with fewer. Mix clean product shots, lifestyle images, detail close-ups, scale references, and packaging shots.
⚠ Common mistake: Uploading below 2000px. Etsy's zoom feature requires at least 2000px on the shortest side — below that, zoom is disabled or blurry, which kills buyer confidence.
🛍️
Shopify
Most flexibleRecommended size
2048 × 2048px
Format
JPEG, PNG, or WebP
Background
No requirement
Max file size
20MB (aim for under 500KB)
The most flexible platform: Shopify has no enforced background rules, no mandatory dimensions, and no automated compliance checks. This gives you full creative control — lifestyle images, colored backgrounds, flat lays all work great.
Why 2048px? This enables Shopify's built-in zoom feature on all devices. Over 70% of Shopify traffic comes from mobile in 2026. At 2048px, customers can pinch-to-zoom and see product details clearly. Below 1600px, zoom either looks blurry or doesn't activate at all.
Square wins: Square images display consistently across all Shopify themes without cropping or distortion. Mixed aspect ratios on a collection page make your store look unfinished. Pick one ratio and stick with it for every product.
💡 White bars on the sides of your resized image? This happens when your source photo is portrait-oriented (taller than wide). Crop your photo to a square before uploading — any phone's Photos app can do this in seconds — and the image will fill the frame without any padding.
File size matters: Every 100KB of extra image data adds roughly 0.2 seconds to page load on mobile. For a product page with 6–8 images, unoptimized photos can add 2–3 seconds — which directly kills conversion rates and Google rankings. Compress images to under 500KB before uploading.
Why 2048px? This enables Shopify's built-in zoom feature on all devices. Over 70% of Shopify traffic comes from mobile in 2026. At 2048px, customers can pinch-to-zoom and see product details clearly. Below 1600px, zoom either looks blurry or doesn't activate at all.
Square wins: Square images display consistently across all Shopify themes without cropping or distortion. Mixed aspect ratios on a collection page make your store look unfinished. Pick one ratio and stick with it for every product.
💡 White bars on the sides of your resized image? This happens when your source photo is portrait-oriented (taller than wide). Crop your photo to a square before uploading — any phone's Photos app can do this in seconds — and the image will fill the frame without any padding.
File size matters: Every 100KB of extra image data adds roughly 0.2 seconds to page load on mobile. For a product page with 6–8 images, unoptimized photos can add 2–3 seconds — which directly kills conversion rates and Google rankings. Compress images to under 500KB before uploading.
🏷️
eBay
Simple & functionalRecommended size
1600 × 1600px
Format
JPEG (preferred)
Background
White or light — recommended
Images per listing
Up to 12 (first is free)
Requirements: eBay requires a minimum of 500×500px but recommends 1600×1600px for zoom capability. White or light backgrounds are strongly recommended for the main image — they look more professional and help your listing stand out in search results. No text overlays, watermarks, or borders on images.
💡 White bars on the sides of your resized image? This happens when your source photo is portrait-oriented (taller than wide). Crop your photo to a square before uploading — any phone's Photos app can do this in seconds — and the image will fill the 1600×1600 frame cleanly with no padding.
Image count: eBay allows up to 12 images per listing, with the first slot free. Use multiple angles — front, back, sides, close-ups of important details, and any flaws for used items (transparency builds trust). Listings with more images consistently get higher click-through rates.
For used items: Photograph any wear, damage, or imperfections clearly. Accurate representation prevents returns and negative feedback, which directly impacts your seller rating.
💡 White bars on the sides of your resized image? This happens when your source photo is portrait-oriented (taller than wide). Crop your photo to a square before uploading — any phone's Photos app can do this in seconds — and the image will fill the 1600×1600 frame cleanly with no padding.
Image count: eBay allows up to 12 images per listing, with the first slot free. Use multiple angles — front, back, sides, close-ups of important details, and any flaws for used items (transparency builds trust). Listings with more images consistently get higher click-through rates.
For used items: Photograph any wear, damage, or imperfections clearly. Accurate representation prevents returns and negative feedback, which directly impacts your seller rating.
🏪
Walmart
Amazon-level strictRecommended size
2000 × 2000px
Format
JPEG, PNG, or BMP
Background
Pure white — RGB 255,255,255
Min. images required
2 (4 recommended)
Main image rules: Like Amazon, Walmart requires a pure white background (RGB 255,255,255) for the primary product image. The product must be centered with at least a 5% border buffer and occupy at least 50% of the frame. No text, graphics, logos, or watermarks on the main image. No accessories that don't come with the product.
💡 White bars on the sides of your resized image? This happens when your source photo is portrait-oriented (taller than wide). Crop your photo to a square before uploading — any phone's Photos app can do this in seconds — and the product will fill the full 2000×2000 frame without any padding.
Minimum images: Walmart requires at least 2 images per listing. 4 images are recommended. Additional images can show the product in lifestyle settings or appropriate environments.
Zoom requirements: Minimum 1000×1000px for zoom to work, but 2000×2000px is recommended for optimal quality on all devices.
⚠ Common mistake: Only uploading 1 image. Walmart requires a minimum of 2 and can reject listings with only a single photo.
💡 White bars on the sides of your resized image? This happens when your source photo is portrait-oriented (taller than wide). Crop your photo to a square before uploading — any phone's Photos app can do this in seconds — and the product will fill the full 2000×2000 frame without any padding.
Minimum images: Walmart requires at least 2 images per listing. 4 images are recommended. Additional images can show the product in lifestyle settings or appropriate environments.
Zoom requirements: Minimum 1000×1000px for zoom to work, but 2000×2000px is recommended for optimal quality on all devices.
⚠ Common mistake: Only uploading 1 image. Walmart requires a minimum of 2 and can reject listings with only a single photo.
📌
Recommended size
1000 × 1500px (2:3 ratio)
Format
JPEG or PNG
Background
Lifestyle or white — both work
Aspect ratio
2:3 portrait (ideal)
Portrait is king: Pinterest is a vertical-scrolling platform and pins take up more screen real estate in portrait (2:3) format. A 1000×1500px pin occupies significantly more feed space than a square pin, resulting in higher visibility and click-through rates.
No background requirement: Pinterest allows any background. However, lifestyle images with context tend to perform better here than plain white backgrounds — Pinterest users are browsing for inspiration, not product specs.
Avoid long pins: Pinterest now clips pins taller than a 2:3 ratio in the feed. Images at 1000×2100px (long pins) used to perform well, but are now cut off in search results. Stick to 2:3 for maximum visibility.
Text overlays help: Unlike Amazon, adding a title or brief description as text overlay on your pin image is encouraged on Pinterest — it gives context while users are scrolling and can increase saves and clicks.
No background requirement: Pinterest allows any background. However, lifestyle images with context tend to perform better here than plain white backgrounds — Pinterest users are browsing for inspiration, not product specs.
Avoid long pins: Pinterest now clips pins taller than a 2:3 ratio in the feed. Images at 1000×2100px (long pins) used to perform well, but are now cut off in search results. Stick to 2:3 for maximum visibility.
Text overlays help: Unlike Amazon, adding a title or brief description as text overlay on your pin image is encouraged on Pinterest — it gives context while users are scrolling and can increase saves and clicks.
Quick Reference
| Platform | Size | Background | Format |
|---|---|---|---|
| Amazon | 2000 × 2000px | Pure white required | JPEG only |
| Etsy | 2000 × 2000px | Any (lifestyle encouraged) | JPEG or PNG |
| Shopify | 2048 × 2048px | Any (white recommended) | JPEG, PNG, WebP |
| eBay | 1600 × 1600px | White recommended | JPEG preferred |
| Walmart | 2000 × 2000px | Pure white required | JPEG, PNG, BMP |
| 1000 × 1500px | Any (lifestyle performs best) | JPEG or PNG |
Frequently asked questions
Why are there white bars on the sides of my resized image?+
White bars (padding) appear when your source photo is portrait-oriented — taller than it is wide. When a vertical photo is placed on a square canvas (like 2000×2000), white space is added to the sides to fill the gap without stretching the image. The fix is simple: crop your photo to a square before uploading. You can do this directly in your phone's Photos app in about 10 seconds — just select the photo, tap Edit, choose the crop tool, and select a square ratio. Once your source photo is square, the resized output will fill the frame completely with no padding.
What image sizes does Amazon require?+
Amazon requires product images to be at least 1000px on the longest side for zoom functionality, but recommends 2000×2000px for main product images. Images must have a pure white background (RGB 255,255,255) for main listing photos. Additional images can have lifestyle backgrounds.
What size images does Etsy recommend?+
Etsy recommends listing images at 2000×2000px square for best quality in search results and on product pages. Shop banners should be 3360×840px. Shop icons should be 500×500px. Etsy supports both white and lifestyle backgrounds.
What are Shopify's image requirements?+
Shopify recommends product images at 2048×2048px for optimal display across all devices. Collection images work best at 1600×1000px. Featured/hero images should be 1200×628px. Shopify supports JPG, PNG, and WEBP formats.
Is background removal automatic?+
Yes — when background removal is enabled, our AI (powered by Photoroom) automatically detects and removes the background from your product photo, then adds a clean white background ready for marketplace upload. Free users get 3 lifetime removals. Pro users get 50/month.
Can I use this without removing the background?+
Absolutely — if your product photos already have clean backgrounds, simply toggle off background removal. Your images will still be resized to exact marketplace specifications and packaged as a ZIP for easy download.
How many images can I process at once?+
Free users can process images one at a time (limited by BG removal credits). Pro users can bulk process up to 50 images at once and download them all as a single ZIP file — perfect for large product catalogues.